Toy veteran Patrick Potgiesser joins Alpha Group

Animation firm, Alpha Group has named European toy veteran Patrick Potgiesser as the company’s new general manager for Alpha Animation.

As part of the new role, Potgiesser will be responsible for developing Alpha Animation’s presence across the region with an initial focus on the Nordic territories.

Boasting over 20 years within the toy industry, Potgiesser has worked with the likes of Mattel, MGA Entertainment and Kids II.

“We are delighted to welcome Patrick to enhance our growing European expansion,” said Jean-Christophe Pean, president of Alpha Group US and Europe.

“We have an ambitious programme for the next few years, and following our other recent subsidiary launches in both France and the UK, Patrick’s wealth of experience and knowledge will help us achieve our goals."

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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