Animation firm, Alpha Group has named European toy veteran Patrick Potgiesser as the company’s new general manager for Alpha Animation.
As part of the new role, Potgiesser will be responsible for developing Alpha Animation’s presence across the region with an initial focus on the Nordic territories.
Boasting over 20 years within the toy industry, Potgiesser has worked with the likes of Mattel, MGA Entertainment and Kids II.
“We are delighted to welcome Patrick to enhance our growing European expansion,” said Jean-Christophe Pean, president of Alpha Group US and Europe.
“We have an ambitious programme for the next few years, and following our other recent subsidiary launches in both France and the UK, Patrick’s wealth of experience and knowledge will help us achieve our goals."