The TIA has detailed a new line up of educational programming developed to help engage visitors to this year’s 114th North American International Toy Fair.
Presented under the show’s Knowledge Network banner, this year’s seminars will cover topics including licensing and toy trends as well as retail strategies and tips for inventors and entrepreneurs.
The educational sessions will kick off with the TIA’s Licensing Content Copnnection, a series that will provide insight into the world of toy licensing.
The five session programme will take place over three days (February 18 to 20) and will include seminars such as Licensing 101, How to Evaluate a License and How Entertainment Media Licenses Help Drive Toy Sales.
Speakers will include Jessica Blue, VP at Licensing Expo and Sarah Pousho, director of sales and licensing at Goldieblox.
Elsewhere, store owners will be offered practical information under the Independent Thinking programme which will include talks on How to Harness the Genius of Play to Supercharge Your Specialty Toy Store Business and Connecting Brands with Retail Toy Buyers in a Networked Economy.
The TIA’s toy Safety and Compliance seminar will run on Monday, February 20, while the TIA’s Global Market Research Sessions will run on February 19th and 20th.
The TIA’s Toy Trends Briefing will be open to all toy Fair attendees, providing a discussion for buyers, media and other interested parties.
Inventors, designers and entrepreneurs in the toy and youth entertainment industires will be able to partake in the Creative Factor sessions running each day of the show, featuring experts from the United Inventors Association of America, Kickstarter, Revfluence and Formlabs 3D.
The roster of educational programming will be rounded out with a How She Did IT: Lessons from Women in Leadership talk on Monday, February 20th.
Presented by Nickelodeon, Women in toys, Licensing and Entertainment and The Girls’ Lounge, the panel will feature first hand accounts from top female leaders.