Worlds Apart has been awarded the Hasbro Partner of the Year award for its new My Little Pony GoGlow Magic Night Light, launched in autumn/winter 2016 under its lighting brand, GoGlow.
Established in 2006, GoGlow is a UK licensed night light brand that offers toyetic children’s night lights with a broad license offering and marketing support.
The three in one night light, torch and projector is the newest product to be launched under the GoGlow brand and uses licensed characters from ranges such as My Little Pony and Paw Patrol.
The GoGlow Magic line launched with a 360 marketing campaign, targeting children, parents and gift givers, including TV advertising and a digital marketing campaign. The line performed to a high standard, exceeding expectations, and was a top selling My Little Pony product for many UK retailers.
“It was an honour to receive a Hasbro Partner of the Year Award. We pride ourselves on the strong relationships we have built with our licensing partners over the last 30 years and this award is testament to that," commented Lucy Wynn-Jones, head of licensing at Worlds Apart.
“We are delighted with how the My Little Pony Magic Night Light performed in 2016, and with the My little Pony movie launching later this year, we expect more great things for 2017."