Plush design specialists HRD, have seen impressive UK and international growth thanks to the success of it collection of licensed soft toys.
Thunderbirds Are Go, London Taxi Company, Transport for London and Royal Mail have all helped the firm pick up steam among big name retailers here in the UK, with product selling into the likes of Harrods, Amazon and Argos for 2017.
HRD has seen a stark increase in numbers of Thunderbirds Are Go lines – rounded out in the New Year with the launch of the first ever super-size Thunderbird 5, joining the already successful plush toy range.
According to the firm, online sales of product has grown phenomenally, and it believes that its range of Thunderbirds Are Go plush items will contribute with the success of the popular ITV Studios brand into 2017/18.
“The Thunderbirds Are Go collection gives the brand a greater presence at retail. It is a tactile collection that means kids can get hands on with the brand there and then, rounding out any retailer’s in-store offering,” Joel Berkowitz, managing director of HRD told ToyNews.
“HRD is about bringing superior high quality to the plush sector at affordable prices. Our London Underground train collection has been selling well, in its high -hundreds ahead of Christmas, which is very good for higher end items like ours.
The plush toys encourage role-pay but also make great cuddle buddies, says Joel.
“We are very confident that the momentum behind the line will continue in to 2017. A license like London Underground isn’t as reliant on the peaks and troughs that many children’s brand go through, it’s a steady sell through for us.”
The firm is heading to Toy Fair this year for the first time, using the annual event as the launch pad for not only its new Thunderbird 5 plush toy, but a trio of new licenses signed with HRD – for now – a secret range of goods under the Pringles brand.
“Toy Fair 2017 will see us unveil some big new products in our range, we are very excited to see response to the lines, as response to our current collection has been better than we could have ever expected,”
HRD has also just signed a new business partnership, moving into a brand new North West London-based warehousing unit.
Catch HRD at Toy Fair London from Tuesday 24 January 2017 to Thursday 26 January at their bright red and white stand at B65.