Giochi Preziosi’s collectables brand, Glimmies, is set to roll out across the UK from February 11th through GP Flair.
With full support of UK retailers also on board, a huge launch plan has also been put together which will include TV, digital print and YouTube placements.
In addition, a full roll out of Glimmies merchandise is also planned to hit shelves, with the help of Lisle Licensing who has been named the UK licensing agent for the brand.
"In Glimmies we know we have something very special. The toy line has had an amazing reaction and great efforts have been placed in ensuring our launch plans match the potential of the brand,” said Dario Berté from The Giochi Preziosi Group.
"The potential for Glimmies in other sectors however, also knows no bounds and we are delighted to be working with Lisle Licensing in creating wider merchandising opportunities.”
Glimmies will also be showcased at London Toy Fair this week, as well as Nuremberg Toy Fair next month.