‘Our range will appeal to the independent’ says Eduk8’s Christine Lawson

Known for its extensive range of educational toys, Eduk8 is using 2017 to bring its wide-spanning toy lines to more indies and international markets.

Having already acted as a major supplier throughout the UK, Eduk8 is looking forward to bringing more products to the High Street for indie retailers to enjoy.

“We believe that our exclusive, award winning range will appeal to the independent looking for something different, as our unique designs are not available elsewhere,” Christine Lawson, MD of Eduk8, told ToyNews.

“We are at the forefront of new developments and always keep ahead of the game. Retailers can have confidence that by coming to us, they will be able to offer the latest developments in the toy industry that their customers are looking for.”

As the company gears up to expand its business even further, it seems fitting that Eduk8 is now dipping its toe into the smart toy space, with the launch of its first augmented reality playmat.

With plans to unveil the new playmat at London Toy Fair next week, guests will be able to experience first-hand Eduk8’s plans in the toy industry.

Lawson continued: “We are moving into smart toys with the launch of a new 3D augmented reality playmat at Toy Fair.

“Retailers can be assured that all new territory is fully mapped and created via one strong relationship.”

With new larger offices based in Northumberland and additional sales members joining the company, it looks likes Eduk8 is already on the way to a successful 2017.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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