Consumer voting for the 2017 Toy of the Year Awards has reached a new record number, hitting over 85,000 votes.
The total surpassed last year’s 51,000 votes cast by the public last year to help determine the winners across 14 categories at ToyAwards.org.
“We are thrilled to see so many consumers vote, as this is a testament to the unique and innovative toys and games our industry creates,” said Ken Seiter, the Toy Industry Association’s vice president of marketing communications.
“As one of the biggest nights in the toy world, I encourage the toy community to attend the TOTY Awards gala to network, have fun and celebrate our amazing industry.”
To help promote TOTY voting, online influencers such as Paul and Shannon’s Toy Reviews and The Mommy and Gracie Show created unique content that showcased TOTY nominees and encouraged fans to vote on the website.
The influencer campaign garnered nearly seven million online and social media impressions.
Winners will be announced at the TOTY Awards ceremony on Friday, February 17th at the Intrepid Sea, Air and Space Museum in New York City.
The winners in each category will be determined from weighted votes cast by consumers, retailers, media and TIA members.
The People’s Choice award winner will be based solely on consumer votes. The overall Toy of the Year award will be decided by retailers, consumers, media and TIA members.
The ceremony will honour each of the TOTY winners and celebrate the Toy Industry Hall of Fame inductees.
Toy professionals have until February 10th to purchase tickets for the gala.