VTech, LeapFrog and Ravensburger have been named among a swathe of new UK partners for the hit pre-school series PJ Masks.
Together, the trio will develop a range of electronic learning toys, games and puzzles based on the popular property from Entertainment One.
PJ Masks has already rocketed to success on the Disney Channel in the UK and now prepares to commence broadcasting on Sony’s Tiny Pop this Febraury.
The TV launch will coincide with the debut of the first line of toys from master toy partner, Flair’s Just Play division this February 4th.
The toy line will be revealed at next week’s Toy Fair in London Olympia with the initial toy line consisting of plush, vehicles, action figures and dress up hitting shelves next month.
To support the toy launch, eOne and Just Play will execute a comprehensive marketing and PR strategy spanning a costume character retail tour through February and April, as well as consumer media advertising, national competition and social and digital media support.
Following the toy launch, the licensing programme will be expanded from July 2017 with products launching across apparel, publishing, homeware, accessories and back to school.