A record 50,000 children taking part in The UK Bananagrams Challenge

Bananagrams saw participation in its popular schools’ tournament triple this year, with 1,500 school and more than 50,000 children taking part.

Free welcome packs – worth over £40 and each containing two Bananagrams games – landed in classrooms last week. Many of the 50,000+ pupils aged 7-11 got straight into the preliminary rounds of the challenge, with teachers taking to social media to praise the game for its fun yet educational values.

The 2017 Bananagrams Challenge builds on the success of the previous two tournaments, which together saw more than 35,000 school children playing the game in classrooms all over the UK.

“The 2017 Bananagrams Challenge is already in full swing in the UK and I’m thrilled that a record 1,500 schools have signed up – that’s three times as many as our first UK Challenge, and almost twice as many as last year," commented Bananagrams’ Rena Nathanson.

"The Challenge is one of the highlights of our marketing calendar and is proving to be an incredibly effective way of reaching children and their families, creating new life-long fans of the game. At its heart, BANANAGRAMS is fun yet ultimately the gameplay enhances a player’s appreciation of language, spelling and literacy, making it an ideal classroom tool.”

The free-to-enter challenge is open to children aged 7-11 years old (school years 3-6). They’re encouraged to ‘Go Wild With Words’ against their classmates in a series of Bananagrams games. Through a process of elimination, each school finds its champion, also known as ‘Best of the Bunch’, who then competes with other children from around the UK in various online games, all of which are built around Key Stage 2 spelling lists.

The battle of words culminates in a Live Grand Final in London at the end of April 2017 – a day of fun, fast-paced heats for the 12 finalists, one of whom is ultimately crowned Top Banana, scooping a £1,000 prize for their school.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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