CMA approves VTech acquisition of LeapFrog

VTech has welcomed the United Kingdom Competition & Markets Authority’s (CMA) decision to give the final and unconditional approval of its acquisition of educational toy firm, LeapFrog.

The CMA has since published on its website that the acquisition deal will not lead to competition concerns.

"I am pleased that the CMA has given final approval to our acquisition of LeapFrog," said Allan Wong, chairman and group CEO of VTech Holdings Limited.

"We have no doubt that consumers will benefit, as the acquisition will allow us to offer greater choice from our broadened portfolio of electronic learning toys."

Following the news of the CMA’s approval, VTech will begin rolling out its preparations to integrate its operations with LeapFrog in the UK.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

Rubies wins big at the 2022 Italian Toys Awards

Rubies Masquerade has won two prestigious industry awards during the fifth annual Italian Toys Awards. Organised by …