Home / Retail / Sainsbury’s enjoys record Christmas sales

Sainsbury’s enjoys record Christmas sales

Sainsbury’s has revealed that the firm has experienced record Christmas sales of more than £1 billion, thanks to the growth of toys, tech and clothing.

The grocer reported that like-for-like sales rose 0.1 per cent in the 15 weeks to January 7th.

Elsewhere, total sales for Argos increased by 4.1 per cent and like-for-like sales up 4.0 per cent, while combined Sainsbury’s and Argos like-for-like sales spiked by one per cent.

“Sainsbury’s offered customers greater quality food, choice and value than ever before, across all channels. We had a record Christmas week, with over 30 million customer transactions at Sainsbury’s and over £1 billion of sales across the Group,” said Mike Coupe, chief executive at Sainsbury’s, in a statement.

“Thanks to the commitment of all our colleagues, we delivered an excellent shopping experience and helped our customers live well for less over the festive period.”

Over the Christmas period, the retail giant witnessed general merchandise sales increasing by three per cent, and clothing sales growing by ten per cent.

Coupe added: “At Argos we delivered strong growth in the quarter, driven by the key Black Friday and Christmas trading periods.

“Our Argos digital stores in Sainsbury’s supermarkets are performing well, as awareness of the convenience of shopping at both Sainsbury’s and Argos under one roof grows among our customers.”

Despite securing record Christmas sales, Coup recognised the competitive nature of the market, and that the impact of Brexit will still be a challenge for the grocer.

Coupe continued: “The market remains very competitive and the impact of the devaluation of sterling remains uncertain. However, we are well placed to navigate the external environment and remain focused on delivering our strategy.”

Check Also

Trend Bible’s CEO signals strength of local shopping as the pandemic shifts consumer habits

Two decades on from the rise and dominance of the large-scale retail, supermarkets and the …