Hasbro puts fate of all eight Monopoly tokens in fans’ hands with Monopoly Token Madness Vote

Hasbro is putting the fate of its Monopoly Scottie dog, top hat, car and cat tokens in the hands of the game’s most avid fans.

The global entertainment company has launched the Monopoly Token Madness Vote, a campaign that will allow Monopoly players to decide the eight tokens they’d like to see in the next generation of the game.

Starting today through to January 31st, fans worldwide can visit www.VoteMonopoly.com to pick eight tokens from a list of more than 50 contenders, including the current tokens and new options, such as a penguin, rubber ducky and bunny slipper.

Hasbro will reveal the results of the vote on World Monopoly Day, March 19.

“The Monopoly Token Madness Vote lets our passionate fans choose all eight tokens in the Monopoly game and no token – not even Scottie dog – is safe,” said Jonathan Berkowitz, senior vice president of marketing for Hasbro Gaming.

“Only time will tell if fans will decide to stay with the classics, keep a few favourites or pick an entirely new line up of tokens.”

The fan-picked Monopoly tokens will be updated in the Monopoly game hitting shelves this August.

Hasbro will also introduce the Monopoly Token Madness Edition, which includes the current eight tokens, plus eight golden coloured tokens included in the vote.

Monopoly is one of the world’s favourite family game brand and is enjoyed by more than one billion players in 114 countries across the globe.

In 2013, fans voted the cat token as the newest Monopoly game piece while the iron token was retired after receiving the lowest number of fan votes.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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