Action Man 50th anniversary designs released

To celebrate the 50th anniversary of Action Man, Art + Science International, under license from Hasbro, Inc, are launching a specially developed range of handmade Collector Edition Action Man figures.

The 50th anniversary British infantryman, ski patrol, paratrooper and scuba diver will be available to purchase from a number of leading UK High Street retailers, independents and online retailers.

“This unique range has been developed for the gift and collector’s market and we hope that it triggers many fond memories of everyone’s childhood play, including my own. Through these product releases we hope to capture the very best of the Action Man brand," said Peter Rooke, MD of Art + Science International.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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