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US: Jazwares named master toy partner for Ben and Holly’s Little Kingdom

Entertainment One’s popular pre-school series Ben and Holly’s Little Kingdom is making its consumer products debut in the US this autumn.

A master toy line will launch across the territory from August 2017 courtesy of the property’s toy partner Jazwares.

“We are thrilled to be working with Jazwares on another of our prized pre-school properties,” said Joan Grasso, VP, licensing, North America, eOne Family.

“Jazwares has been a fantastic partner for Peppa Pig and we’re excited to work closely with the company’s top-notch creative team once again to help grow Ben and Holly’s Little Kingdom into a leading children’s entertainment brand and bring the show to life through a range of toys that will enchant young fans for years to come.”

The Ben and Holly toy collection will feature a line of figures, accessories, multi-packs, vehicles and play-sets.

“Ben and Holly’s Little Kingdom adds magic to everyday life and we are excited to partner with eOne on such a wonderful property,” said Laura Zebersky, chief commercial officer, Jazwares.

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