Moose Toys announces plans for Shopkins electronics

Australian toy firm, Moose Toys has partnered with KIDdesigns’ brand eKids to produce a line of children’s electronics products based on their highly popular Shopkins brand.

The product line will include volume-limiting headphones, a karaoke machine with microphone, walkie-talkies, a singalong microphone and a purse-shaped boom box.

The agreement was brokered by Toronto-based firm The Licensing Shop and covers North America, the UK, Benelux, the Nordics, Iberia, Italy, Germany, France and Eastern Europe.

This latest deal is one of Shopkins’ numerous forays into the world of digital media, with a YouTube web series currently sitting at an impressive 180 million views.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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