ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Australian toy firm, Moose Toys has partnered with KIDdesigns’ brand eKids to produce a line of children’s electronics products based on their highly popular Shopkins brand.
The product line will include volume-limiting headphones, a karaoke machine with microphone, walkie-talkies, a singalong microphone and a purse-shaped boom box.
The agreement was brokered by Toronto-based firm The Licensing Shop and covers North America, the UK, Benelux, the Nordics, Iberia, Italy, Germany, France and Eastern Europe.
This latest deal is one of Shopkins’ numerous forays into the world of digital media, with a YouTube web series currently sitting at an impressive 180 million views.
