LEGO launches new coding and building set BOOST

LEGO is helping kids to bring their LEGO creations to life with the company’s new LEGO BOOST kit.

Unveiled at CES in Las Vegas, LEGO BOOST adds movement, sound and personality to kids’ creations and will be demoed to CES attendees as part of the Kids Play Kids & Technology Marketplace during January.

Powered by a Move Hub, a LEGO stud-covered brick with built-in tilt sensor and motors, BOOST can bring creations to life via an app-based coding environment.

"We know that children dream of bringing their LEGO creations to life, and our chief ambition for LEGO BOOST is to fulfill that wish. Once children build a LEGO creation, we give them simple coding tools to ‘boost’ their models by adding personality," said Simon Kent, design lead for LEGO Group.

"We want children to first and foremost have a fun and limitless play experience, adding the coding opportunity is the means to get there."

The set also boasts instructions for five models, including Vernie the Robot, Frankie the Cat, the Guitar 4000, the Multi-Tool Rover 4 (M.T.R.4) and the Autobuilder.

Fans will be able to get their hands on the set from the second half of 2017 for $159.99.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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