West Designs’ Whincroft acquires UK craft supplier Docrafts

West Design Products’ parent company Whincroft has acquired the UK craft supplier, Docrafts and its parent company Design Objectives.

The craft firm was tapped for its ‘reputation for innovation and creativity’ and will join a history of successful acquisitions by Whincroft.

Natalie Galvin, CEO of the Docrafts business, said: “I am delighted at the opportunities offered by the link to West Design.

“Its manufacturing capability in Plymouth provides us with the flexibility to bring new products to market within a short time span and gives a new dimension to our business.”

Jo Bray, joint MD of West Design, added: “We are very pleased to announce this acquisition which strengthens our position in the hobby and craft market.”

The enlarged group will employ over 200 people and generate combined annual revenues of over £30m.

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