Brainstorm launches own craft line for 2017

Brainstorm is launching into the craft category with its own line of creative play toys for 2017.

Titled Craft Time, the range will feature impulse lines such as mini mosaic projects with six designs and 200 mosaic pieces, as well as a large set comprised of 400 mosaic pieces.

The Craft Tie Mosaics range also includes the three in one mega pack, as well as My Pretty Journal and My Pretty Jewellery Box.

The initial lines will be added to throughout the year as the firm grows the craft arm to its business.

Nick Saunders, sales director at Brainstorm, said: “We are extremely excited about the launch of Craft Time.

“We are taking everything we have learned, from developing our own Brainstorm Toys brand and translating it into craft. This means all products in the range will not only be highly engaging and great quality, but will also be competitively priced and supported by our in-house marketing team.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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