Headstart named as new Sesame Street toy licensee

Sesame Workshop has apppointed Headstart International as its new regional toy licensee for Australia and New Zealand.

Headstart will focus on creating a range of Sesame Street plush across price points to build a strong presence with major retailers.

“We’re proud of our long history in forging partnerships that meet regional needs,” said Gisela Abrams, VP of international media business at Sesame Workshop. 

“Headstart’s expertise in retail execution, product development, and marketing is unparalleled, and we’re excited that their efforts will help us extend the Sesame Street experience to children and their families throughout Australia.”

Sesame Workshop’s licensing representative, Haven, helped broker the deal and will continue to implement Sesame Street’s overall brand strategy and licensing programs in the market.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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