Hasbro donates half a million toys in Global Day of Joy

Hasbro has celebrated it’s fourth annual Global Day of Joy by empowering its 5,000 employees to spend the day as ‘elves’, volunteering at their local communities.

The toy firm also donated more than half a million toys and games to organisations dedicated to improving the lives of less fortunate children, with the total donation valued at $6 million.

“Philanthropy is part of our DNA at Hasbro; it’s part of what makes this such a special company and rewarding place to work,” said Brian Goldner, Hasbro’s chairman, president and CEO.

“During our Global Day of Joy, we rally all of our employees globally around our purpose, to make the world a better place for children and their families. I can’t think of a more powerful way to celebrate the holiday season.”

Earlier this year, Hasbro launched its Be Fearless Be Kind philanthropic initiative, with an aim to empower kids to have the empathy, compassion, and courage to stand up for others and be inclusive throughout their lives.

This year’s Global Day of Joy activities will help promote this message around the world with hundreds of volunteer projects taking place across 40 countries, including Italy, Peru, Hong Kong and the Netherlands.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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