Playmobil’s toy Porsche scoops Dad’s Choice Award

Playmobil’s Porsche 911 Carrera S has scooped its final award of the year having secured a Dad’s Choice Award.

The toy car was crowned the winner in the vehicles category by a judging panel of fathers, aided by their children.

“We’ve been absolutely delighted with the success of the Porsche 911 Carrera S this year, as our very first automotive license,” said Jamie Dickinson, marketing manager at Playmobil.

“With many of us dads ourselves here at Playmobil, we’ve had great fun racing it with our little ones, and we’re glad the Dad’s Choice panel are in agreement.”

The company’s toy car was also commended in the Toy Talk Awards, which took place in November.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

Mattel extends PlayBack recycling scheme to include Fisher-Price toys

Mattel, Inc. has announced the expansion of its Mattel PlayBack programme to now include Fisher-Price …