Golden Bear in league with Warner for DC Super Friends toy line

Golden Bear has partnered with Warner Bros Consumer Products and DC Entertainment to launch a range of DC Super Friends products next year.

Targeting the younger DC fanbase, the DC Super Friends line-up includes a cast of iconic comic characters, including Batman, who will lead the line with the launch of a Batman Sleep Tight All Night sleeping aid.

The product is scheduled to launch in autumn/winter 2017, with further ranges for launch including DC Super Friends feature plush, an interactive playmat and slingable plush collectables that reflect the action and play patterns of the pre-school DC brand.

“DC Super Friends feature instantly recognisable DC Super Hero characters to whom both parents and younger children can relate and admire,” Katherine Pierce, senior licensing and marketing manager at Golden Bear, told ToyNews.

“The values these Super Heroes project and the strength of the DC brand make it a natural fit for our new product innovation and ranges launching in 2016.

“We all need a good night’s sleep to take in the challenges of the day ahead and we are excited that the DC Super Friends can come to the aid of parents and their children in such a positive way through this innovative Golden Bear product that is sure to be a big hit with families across the UK.”

The line launches as Warner Bros. prepares for the theatrical release of its upcoming Justice League movie, slated for a November 2017 release.

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