MGA rolls out L.O.L Surprise collectables

MGA Entertainment has lifted the lid on its latest collectables line, L.O.L Surprise.

Each of the dolls come with seven layers of surprises to uncover, for example the first layer features a secret message while the fifth layer will see fans find an outrageous outfit.

Kids will also be able to feed their doll water with the baby bottle to reveal another surprise.

"Children today are obsessed with unboxing, the element of surprise and collectables. To them, L.O.L. Surprise isn’t just another toy. It’s an experience, a hidden mystery, a present they can unwrap again and again every day to build their L.O.L. Surprise collection," said Isaac Larian, CEO of MGA Entertainment.

The new collection is available now in the US, with a UK launch to follow in February 2017. 

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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