Trends UK signs distribution deal with Be Amazing

Trends UK has signed a deal with Be Amazing Toys to distribute Insta-Snow’s instant play snow range in the UK.

The company’s collection includes Insta-Snow in tubes or on blister cards retailing at £3.99.

“Be Amazing’s iconic products have a fantastic track record selling millions of units in the US," said Lindsay Hardy, marketing director at Trends UK.

"It is a fantastic opportunity to become their UK partner and we are delighted to present the best-selling Insta-Snow and Be Amazing range to our customers.”

Insta-Snow is re-usable and can be used to create an atmospheric winter wonderland indoors. Just add a few drops of water and the powder expands for snow that looks and feels real to touch.

The range has launched across the nation and is available now.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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