KD UK outlines partnership with Educa-Borras

KD UK is set to expand its product offering thanks to its new partnership with Spanish games manufacturer Educa-Borras.

The new launch programme will be unveiled at London Toy Fair 2017, which will also include Chicos’ range of role-play and ride-on toys.

In addition, the deal will offer retail buyers with new business opportunities, as well as TV and marketing support across a number of brands.

“The Educa Group catalogue offers a hugely rich high quality range of products for all ages combining Educa’s prestigious own brands and popular children’s licenses,” said Seth Bishop, MD of KD UK.

“We are excited to work with Educa in 2017 and onwards.”

Core focus ranges for Educa are 3D Sculpture Puzzles, the Lynx board game and Fofuchas, an arts and craft range in Spain.

Florenci Verbon, MD of Educa-Borras, added: “We’re delighted to be working in strategic alliance with KD UK.

“Finding an experienced, reliable and dependable partner was very important to us and we know that we can trust KD’s expertise and will benefit from the broad base of distribution channels that KD UK can offer us.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

Golden Bear unveils new-look logo and innovative new website

The award-winning toy company, Golden Bear, has kicked off 2021 in style with the unveiling …