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Fenwick has launched its annual toy appeal this year, to help provide youngsters with Christmas presents.
In partnership with The Rotary Club of Colchester, the Play Santa Appeal is asking for donations in the build up to the Christmas period.
Shoppers in the store are encouraged to buy an extra gift to be dropped off at the toy department, which will then be distributed to children in the town.
Carl Milton, MD of Fenwick, said: "We are honoured to, once again, be a part of this worthy cause to help make so many children’s Christmas’ special,” reports the Daily Gazette.
"Thank you to everyone who supports this wonderful appeal."
