My Bricks Online brings smartphones and LEGO together

A new concept to encourage kids to move away from the iPad and back to physical pay has emerged from a team bringing sound effects to LEGO creations.

Called My Bricks Online, the concept is a smartphone app that senses movement of a LEGO construction and creates car sounds accordingly.

Debuted at TechCrunch Disrupt London, the app uses PubNub’s API to trigger actions based on colors shown to the device’s camera, the car makes different sounds on a red, yellow or black service. 

Filip Denker and Peter Papp presented the app alongside an HTML page showing lap times on the track they had built.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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