Fundamentally Children is heading to John Lewis’ Cambridge store to run its latest Play Day this month.
Taking place on December 6th from 11am until 3pm, throughout the day the Fundamentally Children team will be on hand to speak with customers to share their expertise on children’s play and toys.
“We’re delighted to be working with John Lewis again,” said Lucy Moody, head of retail relations at Fundamentally Children.
“The play days are a huge success in store and we’re hoping to help boost sales by promoting great toys again in the all-important run-up to Christmas.”
Play Days offer children and parents the chance to test the toys before they buy them, while also receiving advice from the team.
Mark Kelly, partner at John Lewis Cambridge, added: “[The Play Day] created a great atmosphere in the toy department at a time where shopping for toys can be stressful for parents.
“The day [the team] were in, we saw an 8.1 per cent increase on sales which was well above the average for the week."