LEGO Santa’s Workshop heads to Covent Garden

LEGO’s annual Christmas build has arrived in Covent Garden, London, in the form of Santa’s Workshop.

Made with over 700,000 bricks, Santa keeps a watchful eye over the elves as they fill his sack with presents for Christmas.

LEGO also encourages guests to get involved on social media, by taking an ‘elfie’ with the elves using the hashtag #LetsBuildXmas.

Kids will also be able to bring Santa’s sleigh to life using augmented reality and the free Blippar app.

Santa’s workshop will be in the Covent Garden Piazza from November 29th to December 29th for fans to enjoy.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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