Eco-friendly card game changes branding after Donald Trump associations

An educational card game is to undergo a name change owing to negative associations with the US President, Donald Trump.

Eco Action Trumps has been produced by the UK environmental games company Eco Action Games for the last five years.

However, the firm has since labelled the name association a ‘branding disaster’ stating that it will be ‘dumping the brand’ for fear that children would make the connection between the card game and the US President.

The BBC reports that after the new president is inaugurated in January, Eco Action Trumps will change its name to Eco Action Toppers.

“The awful irony of a positive, educational, eco-themed game bearing that man’s name became just too much for us to bear – he simply had to go,” said Paula Owen, co-founder of Eco Action Trumps.

“Working in schools since the election result, we have been struck by how much children know about Trump and what he stands for. It is becoming impossible to get our eco messages across using our card game any more as the kids now think it is about the president-elect.”

Meanwhile, Top Trumps has told followers on Twitter that it will not be making such changes to its branding, but describes itself via its Twitter account as “the world’s number one educational card game. Not affiliated with any political figure including the President-elect.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

WiT elects nine members to its board of directors

Women in Toys, Licensing & Entertainment (WiT), a global nonprofit organisation and the industry’s preeminent …