Crayola reveals new animated characters

Crayola has debuted a cast of four new animated characters to help engage with its audience.

The firm’s new characters include Scarlet, Denim ‘Denny’, Asparagus ‘Gus’ and Goldenrod ‘Rod’, who have all been designed to encourage customers to connect with different personality traits.

"As a beloved brand to parents and children for over a century, the characters are a new and fresh way to connect with our audiences," said Melanie Boulden, SVP of marketing at Crayola.

You can check out the rest of the story over at our sister site, Licensing.biz.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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