Home / Marketing / Dunelm acquires Kiddicare to boost online offering

Dunelm acquires Kiddicare to boost online offering

Retailer Dunelm has detailed plans to acquire baby goods specialist Kiddicare, in a bid to boost its online offering to customers.

The acquisition is part of an 8.5 million rescue deal for UK shopping group, Worldstores.

Kiddicare was first bought by Worldstores back in 2014 by private equity owners, where it joined the group’s line-up of home and furniture sites.

Dunelm plans on completing the acquisition today, which could see Worldstores briefly enter administration.

Check Also

TOMY celebrates surge in sales as UK families embrace arts & crafts ahead of National Doodle Day

The international toy firm, TOMY, is preparing to celebrate National Doodle Day in style this …