John Lewis recreates festive adverts in LEGO form

To celebrate the launch of its 2016 Christmas advert, John Lewis has joined forces with LEGO building firm, Bright Bricks, to recreate scenes from its adverts.

The retailer has reconstructed the last five years of its ‘festive films in miniature form’, including 2015’s Man on the Moon, 2014’s Monty the Penguin, 2013’s The Bear and the Hare, 2012’s The Journey, and of course the most recent addition of Buster the Boxer.

It took seven expert LEGO builders 116 hours to construct each of the five scenes, which boast a whopping 9,400 bricks.

Each of the scenes have been put on display in John Lewis’ Oxford Street store for visitors to enjoy.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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