Hasbro, Ravensburger and Winning Moves sign up for Animal Jam lines

Rockpool has signed a new wave of UK partners for WildWorks’ global online playground, Animal Jam.

Ravensburger has come on board for games and puzzles; Winning Moves for Top Trumps and Hasbro for board game brand extensions.

Elsewhere, Whitehouse Leisure has signed for amusement plush and gifts; GBEye for posters; BC International for Toys R Us apparel concessions and Centum Books as Animal Jam’s international publishing partner.

"BLE was a tremendous success for Animal Jam, and we’re so thrilled to be able to announce these wonderful new partners," said Vickie O’Malley, MD of Rockpool Licensing.

"The enthusiasm everyone has shown for this special property is so rewarding. Our partners are developing some fantastic product for Spring/Summer 2017 launches. There are more exciting announcements to come in the next few weeks and we’re working with retailers and licensees alike in bringing the consumer products programme to ‘Jammers’ all across the UK."

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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