#ToyLikeMe launches Toy Box Tales exhibition

#ToyLikeMe, the campaign calling for better disability representation in toys, has launched a new gallery of images showcasing toys customised with disabilities.

The creators of the exhibition, called Toy Box Tales, hope to invigorate debate about disabled children are represented in the mainstream.

Toy Box Tales has been made possible thanks to support from Arts Council England and aims to challenge perceptions, bust pervasive stereotypes and inspire change in the way that ‘diff:abilty’ is presented in the toy box and beyond.

“It’s time diff:ability got a creative airing in design,” said #ToyLikeMe founder and creative consultant Rebecca Atkinson.

“For too long diff:abled people have been portrayed as pity-inducing, negative and snooze-worthy. Toy wheelchairs are nearly always grey and found in hospital sets. What does that tell kids? We want to shake out the dust, chuck on the sparkles and play creatively and fearlessly with representations of diff:ability in childhood.”

The full collection of photographs is available to view at the Norfolk & Norwich University Hospital and online at toylikeme.org.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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