Hamleys welcomes new Bladez Toyz display space

Toy store Hamleys is welcoming Bladez Toyz’s first in-store dedicated display space for the company’s new radio control pre-school Peppa Pig and Teletubbies ranges.

Situated on the first floor, the display takes up three bays and boasts a TV screen showing Bladez’s latest promotional videos.

Visitors will also get to see the collection of Star Wars radio control characters, with BB-8 and Darth Vader staring in the daily demonstrations.

“Our radio control inflatables range lends itself perfectly to in-store demonstrations and as soon as children see the characters whizzing around the Hamleys floor they are captivated,” said Vicki Marler-Hausen, marketing manager at Bladez.

“We sold out of R/C Peppa within two days and are now working closely with Hamleys to ensure we are well stocked in the run up to Christmas and especially in time for this Sunday’s Christmas Parade.”

Bladez Toyz will also be taking part in the Hamleys Christmas Parade this weekend.

Marler-Hausen added: “We are also looking forward to the imminent roll-out of these branded areas to the regional Hamleys stores and six more internationally and to watching sales grow and grow.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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