iGen appoints Sarah Frost as insight manager

iGen has appointed Sarah Frost as insight manager. 

Frost is an experienced insight manager, with a background in kids, youth and media research, previously working at Kantar Media. Her expertise covers both quantitative and qualitative research methods, and she has worked on a wide range of projects, from small bespoke studies to large scale projects, both in the UK and internationally.

“I have always been passionate about research with young people and am really excited to be joining a team that has such an in-depth and specialist knowledge of this market," said Frost.

Maxine Fox, MD at iGen, added: “Sarah is a great addition to the team and is a reflection of our continued commitment to providing outstanding research for our clients.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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