iGen has appointed Sarah Frost as insight manager.
Frost is an experienced insight manager, with a background in kids, youth and media research, previously working at Kantar Media. Her expertise covers both quantitative and qualitative research methods, and she has worked on a wide range of projects, from small bespoke studies to large scale projects, both in the UK and internationally.
“I have always been passionate about research with young people and am really excited to be joining a team that has such an in-depth and specialist knowledge of this market," said Frost.
Maxine Fox, MD at iGen, added: “Sarah is a great addition to the team and is a reflection of our continued commitment to providing outstanding research for our clients.”