Just Play readies new toys for PJ Masks

Pre-school animation PJ Masks, is set to gain a new line of toys from GP Flair’s Just Play division, as Entertainment One announces its new UK licensing partners.

The company’s master global toy line will launch from February 2017, and will boast plush, action figures, dress-up and vehicles.

Simon Hedge, MD of GP Flair, said: “We have an extensive product line-up that we believe will perfectly emulate the action and adventure that is part of every PJ Masks episode.

“On previewing the collection, our retailers were keen to launch as early possible, hence the early spring release of the collection. To support this we are putting together a marketing strategy, targeting both boys and girls, that will ensure awareness of the toy lines at its height from the moment the toys hit the stores.”

You can check out the rest of the story over at our sister site, Licensing.biz.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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