The touring experience, created and run by Sense, will challenge shoppers to try the new actions and ‘prove they’ve got the moves’.

Bop It embarks on UK tour

Hasbro Gaming is taking Bop It! on tour throughout this month and December.

The game will tour shopping centres across the UK in the run up to Christmas, giving consumers the chance to try out its new moves, such as Whip It, Drink It and Selfie It.

The touring Bop It! experience, created and run by Sense, will challenge shoppers to try the new actions and ‘prove they’ve got the moves’.

“The central feature of this fun and cheeky 10-week tour is the ‘GIF It A Go!’ booth, where visitors can try out the latest Bop It! moves and have them turned into a funny GIF video for social sharing,” said Sense senior account director Nick Swift.

“Those who share their GIFs online get a chance to win their choice of Hasbro Gaming games, while a partnership with toy retailer The Entertainer pushes consumers in-store to collect their prizes.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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