Funko drops ReAction Figures line as it focuses on own brand lines for 2017 and beyond

Popular and throwback culture action figure specialist Super7 Retail has resumed control of its hit ReAction Figure line from Funko.

The firm will resume designing, manufacturing and distributing ReAction Figures and its related merchandise.

In 2013, Super7 partnered with Funko to release the ReAction line. Through the partnership, the line found a vast success among collectors and pop-cult enthusiasts.

Super7 will now look to build on that success with the debut of a variety of new ReAction Figures in the coming months and years.

Meanwhile, Funko will continue to focus on growing its core lines of pop-culture licensed collectables and apparel into 2017 and beyond, including developing a new line of action figures.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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