Plush is just the start for what its creators believe could become a fully fledged brand.

US: SPD Brands debuts Tiny Headed Kingdom plush

Emmy-nominated writer Mark Bailey and SPD Brands has launched a Tiny Headed Kingdom plush line in the US.

Available from Go! Retail Group in stores across the US, the line of plush animals with tiny heads and big hearts is just the start for what Bailey sees as a potential fully fledged brand across apparel, publishing and animation.

“Our lion, tiger and bear are only the beginning“, said Bailey.

“We will soon be adding more characters to the Tiny Headed Kingdom, and we envision expanding the licensing program to include many other categories including apparel, collectibles and publishing. We are also pursuing animation opportunities.”

Jennifer Schubert, vice president of merchandising for Go! Retail Group, added: "We are thrilled to partner with Mark Bailey and SPD Brands to bring this unique line of comfy and cuddly plush to retail just in time for the holidays."

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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