Consumers are limited to buying up to five of any one of the Buster products, and 10 per cent of sales of the plush toys will be donated to The Wildlife Trusts.

John Lewis debuts Buster toy line based on new Christmas ad

John Lewis has launched its line of toys based on this year’s Christmas advert, as well as a Snapchat filter and virtual reality experience.

The ad sees Buster the Boxer have fun on a trampoline on Christmas Day after watching a fox, hedgehog and badger have a bounce the night before, and the new line of products spans plush toys of all the animals, as well as a Buster purse.

Consumers are limited to buying up to five of any one of the Buster products, and 10 per cent of sales of the plush toys will be donated to The Wildlife Trusts.

Elsewhere, John Lewis has launched a Buster’s Garden virtual reality experience at Oxford Street, where fans can don an Oculus Rift headset and join the animals on the trampoline.

In selected shops, consumers can also take a photo with Buster and his friends, and John Lewis has also teamed with Snapchat to launch an official Buster filter.

Check out Buster in action below:

https://www.youtube.com/watch?v=sr6lr_VRsEo

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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