A NRA Blog featured a take on Hasbro's Candy Land that the Association had developed for kids to print out and use as target practice.

US: Hasbro hits back at National Rifle Association over ‘Target Land’

The National Rifle Association has removed a blog post on why kids should use their old board games as target practice following a complaint from Hasbro.

The post mentioned Hasbro’s Candy Land and featured an NRA take on the game called Target Land, that kids could print off and use as target practice.

“Board games are a great way to bond with friends and family,” stated the NRA Blog.

“But have these timeless games you’ve grown up with, played time and time again, become a little, well, boring? Put a twist on your favourite games and head to the range."

In response, Julie Duffy, senior vice president, global communications for Hasbro, told NY Daily News: "We take the protection of all of our intellectual property very seriously and in this case Hasbro brands are being used without our permission.

"We have issued a cease and desist letter requesting that they immediately remove our copyrighted material from their web site."

The blog post has now been taken down.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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