Barbie readies Star Light Adventure RC Hoverboard campaign

Mattel’s iconic doll Barbie is celebrating the launch of the new Barbie Star Light Adventure RC Hoverboard toy with a new campaign.

In the viral content, Barbie is seen flying across London landmarks on her hoverboard including Marble Arch, Tower Bridge, Parliament Hill, Tate Modern, Westminster Tunnel, Embankment, BAFTA 195 Piccadilly and the National Gallery.

Specialised projection mapping artists used photogrammetry to model Barbie from scratch, before mapping her movement to each location in London.

The new Barbie Star Light Adventure RC Hoverboard toy boasts various features including auto-land, auto-launch and 360-degree spin.

Check out the video of Barbie in action below:

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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