Consumers in the US can submit product ideas to Hasbro online through the new web portal.

US: Hasbro opens itself up to product suggestions from consumers with Spark Hasbro

Hasbro has launched a new web portal enabling consumers to share ideas for new toys and games with the firm.

Consumers in the US can submit ideas online at Spark Hasbro and the Hasbro product development team then evaluates whether to take the concept forward for internal presentation, discussion, and possible development.

Anyone age 18 and over in the US can register to submit ideas and the site also features an interactive demonstration of how ideas could go from the inventor’s imagination to becoming a real Hasbro toy or game.

“At Hasbro, we’re passionate about creating the world’s best play experiences, and we wantto inviteourconsumers and fans to be part of the process,” said Phil Sage, senior director of global product acquisition and inventor relations, Hasbro.

“Spark Hasbro is an exciting new platform that allows us to inspire creativity and curiosity, and to develop exciting new toys, games and experiences proposed by our consumers.”

The company is looking for fresh ideas,not previously produced, to incorporate into new and existing global product lines.

Spark Hasbro will not replace Hasbro’s current relationships with professional inventors, nor does it replace Hasbro’s current policy of not accepting unsolicited toy and game concepts submitted directly to Hasbro, outside the Spark Hasbro portal.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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