TOMY gears up for Lightseekers 2017 launch

Master toy licensee for the upcoming Lightseekers game, TOMY is gearing up for its full-scale 2017 launch.

Following the successful Kickstarter campaign that raised $227,660 for the role-play game from PlayFusion, TOMY will manufacture, distribute and market the entire toy line.

The collection of toys will feature smart figures, accessories, trading cards and more, and will launch early 2017.

"We knew when we first met with PlayFusion back in 2014 that the platform they had created was going to not only disrupt the toy and gaming industries, but that it was going to really push the envelope on what a great toy is and can be in the future," said Sarah Moen, head of toy and hobby for TOMY International.

"Their Kickstarter campaign has put the property on the map in a significant way, and as we work together with PlayFusion to get ready for the American International Toy Fair in February we not only have a great success story to share with the industry, but we have a community of brand advocates that is looking forward to the product being available in early 2017."

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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