Magformers outlines Mobile Mall for retailers

Magformers is rolling out its new Mobile Mall retail unit for retailers to use in-store.

The Mall features LED light strips, a demonstration zone, as well as a seat with till point desk and storage.

Since its launch, the unit has been installed at Bentalls in Kingston upon Thames, where it will provide branding and merchandising support in the store until Christmas.

“We are fully committed to supporting our key retail partners with live demonstrations as we know these have an incredible uplift on sales,” said David Kelly, MD of Magformers.

“The mobile merchandising unit will become a key part of those demonstrations, as well as creating a stunning, branded retail area which shows off the quality, features and benefits of Magformers to the full.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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