Women in Toys, Licensing and Entertainment (WIT) has outlined its new Superhero Circle for men and women to showcase their superpowers.
The new initiative gives champions of WIT a service to provide personal donations in support of the organisation’s programs.
“As WIT continues to soar to new heights, we want to embrace the power of our membership, ” said Ashley Mady, president of WIT.
“We are reaching out to all corners of the industry and looking for ways to engage with toy, licensing and entertainment industry leaders who believe in and support our mission, and want to do more as individuals to make their mark on WIT and our members.
“We look to shine a spotlight on their involvement in our efforts to provide even more programs and initiatives to help our members and others prosper in our industry.”
One example of a Superhero based on the new initative is the donations from WIT board member and CMO of Spin Master, Nancy Zwiers, who has been sponsoring WIT’s Learn the Ropes Webinar Series for the past two years.
Contributions to WIT will be used to fund programs including WIT Empowerment Programs, Educational and Professional Webinars, research products and more.