Play-Doh joins toys-to-life movement with app game Play-Doh Touch

The iconic arts and craft brand Play-Doh is the latest to have joined the toys-to-life movement with the launch of a new app game Play-Doh Touch.

Available for iPad and iPhone, the game can scan any Play-Doh creation before animating it in a virtual gaming world.

The game can be played for free with any can of Play-Doh or with the $40 Shape to Life Studio set which includes cutters character and action stamps as well as seven cans of modelling Play-Doh.

The app will scan a child’s Play-Doh creation through the phone’s camera before bringing it into the game while the Studio set’s stamps can be used to create balloons, wings, musical notes and potions in order to make the character fly, dance or multiply.

Each ability differs depending on the colour of the Play-Doh used. The app is currently available for download across the US.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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