TIA’s PlayCon to become biannual event from 2018

The Toy Industry Association’s PlayCon conference is to become a biannual event from spring of 2018.

Formerly an annual event, the move is designed to broaden PlayCon’s appeal and make it a “must-attend” conference for professionals across toy and play communities.

“Thanks to a longer development and planning cycle, PlayCon will build upon its reputation as the quintessential networking and educational event in the toy and play industries,” said Jane Ritson-Parsons, group executive of global marketing at Hasbro and chair of PlayCon’s new advisory board.

“Our goal is to create an event with a fresh, two-year format that will deliver best-in-class content and speakers that are relevant and inspiring to inventors and designers, marketing and PR professionals, entrepreneurs, and executives.”

While the dates and location for PlayCon 2018 have not yet been finalised, advisory board members are considering moving the conference to San Francisco to provide attendees with ‘a variety of hotel options and “walkable” experiences that will complement the conference’s energetic atmosphere’.

“For years, our industry’s executives and thought-leaders have reaped the rewards of attending PlayCon, gaining insights that have made them sharper at their daily jobs while fostering business-building relationships,” added Marian Bossard, TIA senior vice president of global market events.

“When PlayCon returns in 2018, it will offer everyone who conceives, designs, and develops the ‘tools of play’ with exciting new opportunities for networking and learning from esteemed veterans and rising stars."

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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